Fight for Kindness: A Global Celebration of Typography and Kindness

We are delighted to present our latest photography exhibition, showcasing a thoughtfully curated collection from the second edition of the collaboration between TypeCampus and Zetafonts: “Fight for Kindness.”

In these tumultuous times, and in an even more self-centric world, genuine acts of kindness are becoming endangered, teetering on the brink of obsolescence. Recognizing this alarming trend, TypeCampus, in collaboration with Italy’s distinguished type foundry, Zetafonts, proudly presents “Fight for Kindness.”
This influential initiative is a clarion call to the design community worldwide to illuminate the power of kindness through the medium of typography. The project converges the worlds of art and empathy, capturing the essence of kindness, peace, mutual trust, courage, inclusiveness, and ethical integrity.

In its first edition in 2022, Fight for Kindness has collected several recognitions and awards, including the Indigo Gold award in Integrated Graphic Design for Social Change, Best of the Best in Social Responsibility at the C2A, and it was shortlisted in the Design for Good category of the Art Directors Club 102nd Award.

The project, designed to mark World Kindness Day celebrated annually on November 13th, is now in its second edition: this year’s response was overwhelming: Over 300 contributions, using 11 different scripts and languages, from illustrators and visual artists from every corner of the globe that supported the cause, creating a typographical message that highlights the myriad dimensions and forms of kindness. The exhibition will feature a selection of the contributed artists.

Debora Manetti, co-founder of Zetafonts and program Director of TypeCampus, pondered the project and saw typography as a powerful catalyst for cultural and social transformation. “Kindness is more than mere formalities. It encapsulates values that I hold dear. In the ever-evolving dynamics of human relationships, kindness stands as an emblem of intelligence. It’s the subtle force that can enact monumental changes in our world. With ‘Fight for Kindness,’ we aim to harness the creative industry’s immense potential to rekindle this spirit, forging connections with designers, creative events, magazines, and design schools across the globe.”

The Exhibition was open from November 7th till November 13th, 2023.